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The presentation ("identity") of your company is very important, it is a deciding factor for people to contact you and / or buy from you. Most companies realize this and spend time, money and effort in their "fisical appearance", but forget their virtual appearance, in the form of a good website.
Your (potential) clients are using the net more and more to find and compare products and suppliers / dealers. This could be an advantage, the customer already knows what he / she wants, before even entering your showroom. BUT if you do not make a good impression (or none at all), there will be potential buyers who will not even visit your showroom.
John Smits: "The image
of your company in the real world stays important, but your 'virtual
outlet' becomes more and more important as well."
Some quotes from automotive-media about internet:
- "Consumers who use the internet to search for dealers and compare prices are willing to travel further to buy a car."
- "13 percent of consumers say their choice of carbrand was influenced by the internet."
- "Internet is able to affect the image of a carbrand in a positive as well as in a negative way."
